Prada is an Italian luxury brand created by Mario Prada in Milan, Italy in 1913. Miuccia Prada's unique talent lies in the relentless pursuit of new ideas, the fusion of knowledge of curiosity and cultural interest, thus opening up the pioneering path. She is not only able to predict fashion trends, but also to lead the fashion trend. Prada offers men's and women's ready-to-wear, leather goods, shoes, eyewear and fragrances, as well as tailor-made services. In December 2018, the 2018 (15th) "World Brand Top 500" rankings exclusively compiled by the World Brand Lab were unveiled in New York, USA, and Prada ranked 191.
Prada founded its first boutique in 1913. In 1978, this famous and famous brand was given new development elements and vitality. Miuccia (the granddaughter of Mario Prada) has established a business partnership with Patrizio Bertelli, who has extensive experience in the production of luxury products. In the fashion circle of the 1970s, Prada was on the verge of bankruptcy. In 1978, Miuccia and his husband Patrizio Bertelli took over Prada and led Prada to a new milestone. Miuccia is the chief designer of Prada, and she continues to demonstrate the legend of challenge and innovation through her talented fashion talent. And Patrizio Bertelli, a creative entrepreneur, not only established Prada's worldwide product distribution channels and mass production systems, but also cleverly combines Prada's traditional brand philosophy with modern advanced technology.
When the luxurious luxury decorationism of the spring and summer season is coming to the forefront, the Prada design style suddenly has a 180-degree transformation - reduced to a simple and comfortable style. There is indeed a sense of anti-trend and anti-climax. Miuccia called the spring/summer 2000 collection "Fashion ABC" because she wanted to re-develop the evergreen basic clothes in the closet - sweaters, shirts, simple pleated skirts, straight skirts and scarves. The taste of Sven students and flight attendants in the 1970s expresses a sincere beauty that has been lost today. This is what Miuccia said, "This is the only thing that can be done, elegant, good, and very fashionable." Since the late 1970s, Miuccia took over Prada and began to add a few costume designs. Until the end of the 1980s, Prada was still an Italian brand specializing in leather goods. However, in the style of “advocating minimalism” in the 1990s, Miuccia's simple and cool design style became the mainstream of clothing, so the clothing designed by Prada, often inspired by “uniform”, became a minimalist fashion. One of the representative symbols.
In the late 1990s, the casual sports boom, Prada launched the Prada Sport series, both functional and popular design, resulting in a whirlwind. After more than 20 years of hard work and struggle, this brand has continued to develop and evolve. Through the tacit cooperation between Miuccia and Patrizio Bertelli, Prada has evolved from a small family business to the world's top luxury brand. A total of 166 directly operated Prada and Miu Miu boutiques are located in major cities and tourist attractions around the world. The shop at the Lishan Building in Central Hong Kong is Prada's 170th boutique. These “light green boutiques” combine their functional and elegant temperament with their unique design to perfectly complement Prada's outstanding products. The Prada Epicenters flagship store has been established, and their style is unique. It is a new attempt to integrate shopping and culture. The Prada Group already owns prestigious international brands such as Prada, Jil Sander, Church's, Helmut Lang, Genny and Car Shoe, as well as the exclusive license of the Miu Miu brand.